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53. Rebekah Wade  (Media Guardian.co.uk Monday July 8, 2002 )

Job: editor, News of the World  Age: 34

Industry: publishing Circulation: 3.94m (Dec 2001-May 2002)

2001 ranking: 54

Does Ms Wade, the youngest editor on Fleet Street, deserve more industry recognition? She has certainly had a good year on the circulation front - sales dipped only slightly (0.8%) in the year to May 2002, a far better performance than that of either the Sunday Mirror (down 3.6%) or the People (down 1.7%). 

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The iVillage top 20 - Rebekah Wade (Mar 2003)  www.ivillage.co.uk
 
Just who are the most powerful women in Britain today? Imogen O' Rorke profiles the women who are leading the way.

With a weekly readership of around 4 million, the editor of News of the World, Rebekah Wade, is one of the most influential women in Britain. When she took the editorial decision to print the names and whereabouts of 46 known paedophiles, in the middle of the public outrage over the death of Sarah Payne, she effectively mobilised dozens of avenging lynch mobs across Britain. No wonder The Observer considers her the 71st most powerful person in the country, coming just after the head of the Civil Service. (She was also named the 54th most important person in the media by The Guardian).

Her rise to fame from tabloid hack to media mogul has been unstoppable; the depth and scale of her ambition are generally considered quite breathtaking. After deciding she wanted to be a journalist at 14, Rebekah went to work weekends on Eddie Shah’s Messenger titles in Warrington, teaching herself to write by ‘looking over the shoulders of the reporters’. She joined the News of the World in 1989 as a secretary and rose from feature writing (sidestepping the gruesome, door-stepping aspects of the reporter’s job), through junior executive status on the Sunday magazine, to deputy editor.

In 1998, Rupert Murdoch, recognising a fellow trooper, recruited her onto the Sun as deputy, beginning her grooming as editor-in-waiting. Known as an ace fixer, Rebekah had a reputation for being able to charm the devil himself into a head-to-head with Jesus Christ, and is said to be personal friends with the Blairs. Straight-talking Rebekah saved the paper many embarrassing moments, such as pulling a bogus story about the Beast of Bodmin at the eleventh hour. She is also responsible for modifying Page 3’s worst excesses.
 

She returned to News of the World this summer, taking over from Phil Hall in the top dog role, with showbiz columnist Andy Coulson as her deputy. It was thought that her youth, sex appeal and ferocious work ethic were exactly the attributes needed to reverse the paper’s gradual decline in sales. Having a fiancé as famous as actor Ross Kemp (Grant Mitchell in East Enders) hasn’t hurt – the readers’ love a bit of glamour at the top.

Surprising her critics, she has turned the paper into a kind of ‘red top tabloid' Mail on Sunday’: instead of laying on more sex, she got rid of the sleaze and replaced it with a campaigning, Middle Englander zeal. Rebekah justified her 'Name and Shame' campaign as an attempt ‘to protect Britain’s kids from perverts’; others, female journalists in particular, saw it as a ruthless circulation boost.

How could an intelligent, responsible woman, chairlady of Women in Journalism – an organisation that raises women’s profiles and highlights women’s issues – be so irresponsible? How could she incite mob-hysteria, which would result in paediatricians being mistaken as paedophiles and driven out of their homes? However, she boosted circulation to well over 4m that week and made news all over the world.

If this had been America, you can't help feeling, her campaign to reintroduce Sarah’s Law would have become a political crusade. But in tolerant England, where we try not to get too fanatical about things, she is seen as a dangerous rabble-rouser.

Rebekah has never been backward in expressing her desire to edit the Sun one day. And judging by her style of negotiation (‘either give me the top job or I’ll leave’ was how she put it to News International on her last move), there is no reason why she won’t go all the way.