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She returned to News of the World this summer, taking over from
Phil Hall in the top dog role, with showbiz columnist Andy Coulson as her
deputy. It was thought that her youth, sex appeal and ferocious work ethic
were exactly the attributes needed to reverse the paper’s gradual decline
in sales. Having a fiancé as famous as actor Ross Kemp (Grant Mitchell in
East Enders) hasn’t hurt – the readers’ love a bit of glamour at the top.
Surprising her critics, she has turned the paper into a kind of ‘red top tabloid' Mail on Sunday’: instead of laying on more sex, she got rid of the sleaze and replaced it with a campaigning, Middle Englander zeal. Rebekah justified her 'Name and Shame' campaign as an attempt ‘to protect Britain’s kids from perverts’; others, female journalists in particular, saw it as a ruthless circulation boost. How could an intelligent, responsible woman, chairlady of Women in Journalism – an organisation that raises women’s profiles and highlights women’s issues – be so irresponsible? How could she incite mob-hysteria, which would result in paediatricians being mistaken as paedophiles and driven out of their homes? However, she boosted circulation to well over 4m that week and made news all over the world. If this had been America, you can't help feeling, her campaign to reintroduce Sarah’s Law would have become a political crusade. But in tolerant England, where we try not to get too fanatical about things, she is seen as a dangerous rabble-rouser. Rebekah has never been backward in expressing her desire to edit the Sun one day. And judging by her style of negotiation (‘either give me the top job or I’ll leave’ was how she put it to News International on her last move), there is no reason why she won’t go all the way. |